Creating two trend concept packages and dress collections for the Pretty Little Thing Customer.
on a whim
Inspired by the soft romance trend that is coming through on the SS18 catwalks. 'On a Whim' embraces this delicate handwriting inspired by catwalks such as Rodarte, Self Portrait and Preen.
Utilising ruffles and smocking the silhouettes are delicate for this daytime occasion wear package. Lace trims add feminine elements that the Pretty Little Thing customer has come to expect.
In contrast to 'On a Whim' the evening concept trend 'After Dusk' really showcases sexy elements from the runway. Inspired by brands such as Dior, Dolce and Gabbana and YSL.
Developing fabrics and trim details 'After Dusk' will embrace elevated sequin and embellishment details. Playing around with levels of sheerness, plunging necklines, fringing and ruching. This range has a playful party handwriting.
The capsule collection is a drop of six outfits that really epitomise the trend led Pretty Little Thing Customer. Appealing to the fashion forward girl, this range embraces elements from brands such as Gucci and Versace. Using vinyl fabrics to make a statement. The range also includes contrasting extremes in silhouette - from the oversized embellished blazer, and graphic hood dress to the super tight vinyl belted mini dress. This range is ticking all the super fashion forward boxes.